What is content and why does anyone need it?
Funny you should ask. I hear this a lot. Turns out content is just a fancy trumped-up word that means information. It’s the same information we’ve been producing for ages, but, it has a slant to being posted/published electronically. I’ve made a silly-bit of an infographic to explain.
Ultimately, delivering regular content will encourage a greater relationship with clients and potential clients. You provide intelligent information, your clients seek it out, find the information, find you and voila! They begin to see you as an expert. I work with clients to develop content marketing plans to cultivate these kinds of customer interactions and ultimately relationships. If you need that content written, I can help with that too.